End of year show briefing

brief 01 

end of year show briefing 

client brief (background, LAU brand values, key considerations, application list, dates and deadlines) 

turn it into a creative brief - 

Includes audience 
what engages them, communication 

success

take those 2 briefs and digest them many times 


what are we being asked to do?

name and create a campaign for the Leeds arts university end of year show 2018 

promote the show and reflect the quality of the university and the work that is made here

the identity needs to reflect all disciplines 

producing 

A0 poster 
private view E-invite 
flyer
online graphics 
publication adverts 

external signage Blenheim walk
exhibition guide 
external signage Vernon street 

who is the audience?

creative industry professionals and businesses 
local feeder schools, teachers and pupils 
university students, parents and staff, and management 

Students who have applied to study here 
the general public in Leeds / Yorkshire 
alumni 
local artists 

What engaged them?

interesting creative work

what does success look like?

fulfil the need of the client first and foremost 
engage visitors (maybe even encouraging higher visitor number than in previous years 

how do I enter?

pdf presentation 
- demonstrating the thinking and meaning behind your concept showing examples of how it will be applied to the flyer, poster and private view e-invite 

deadline for submission is 5pm Monday 19th February 

the winners will then work with Peter and Paul prior to presenting the concepts to the senior management team on Thursday 15th March 

deadlines for finalised assets will be from mid march 

there is a prize of £500 

represent - all disciplines - how varied it is, - think about how annoyed you would be if you couldn't find - 

be realistic - time frame 

brief 02 

Leeds arts university interior
interior graphics for new building 
we are looking to collaborate with 15 students or more on a short brief to bring a varied visual style to the end product

selected students will work independently 

each student will receive a different creative brief 

lau@peterandpaul.co.uk

15th February 

3 best pieces of work 

benefit 

add a live job to your cv 

see your work in the creative press 

one on one feedback 

on your work from industry 

professionals 

practice for presenting and discussing work 

chance for the whole university and /industry to see your work 

creative connections in the industry