Studio Brief 02 - What is a Book? - Vegan recepies

The goal with this brief is to create an easy guide to eating vegan at uni thats cheap and easy to make. I want the tone to be friendly and be well worded and well thought out to create an effective and useful source of information and stick to my target audience.

• Cosmetics (possibly)
• Food (Main focus)
• Fashion (possibly)
• Recipes 
• General + personal advice  

I think it'd be interesting to create this as I can use my own experiences and honesty illustrate how easy and cheap eating a vegan diet and being at uni at the same time, listing the many benefits and ethics of it. If I find the time I'd can be and also talk about misconceptions, pros and cons and hopefully be educational and engaging as a piece of work.

I've noticed that there are a range of books and websites aimed at students and cooking but barely any fora vegan diet, I think it'd be interesting to tackle this and make a vegan diet seem accessible and cheap for the average student and the budget many face.

The only book I could really find was this one aimed at students. Has quite a formal tone and look. 

Aims and problem problem solving of certain issues around topic:

• Stigma of being extreme
• Stigma of being too expensive 
• Educate on ethics of dairy and meat

Some title ideas...

I want it the title to be eye-catching and not too long to engage people:

• How to be a vegan student
• How to eat vegan (at uni)
• The vegan student guidebook
• Recipes for a student vegan
• Easy vegan recipes for students
• A quick and easy guide to being vegan at uni 
• How to live and eat ethically even at uni
• Its not all rabbit food

Rough plan for pages content:

1. Page 1-2: Contents - Why go vegan? (pros of the diet)
2. Page 3-4: vegan carbonara - pizza recipe (really easy to make) 
3. Page 5-6: alcohol you can drink (Important)
4. Page 7-8: Ethical cosmetics and testing on animal education (symbols awareness of vegan and not tested on animals) 
5. Page 9-10: Secretly vegan options (sweets ect)

I want the book to very visual and be easy to read and understand without much reading into it so with this I want to give the book a large font choice and possibly illustrations drawn by myself.

Research:

All the recipes I've found are online and easy access, a problem I've noticed is that sometimes I feel overwhelmed by all the choice and the pricing, I hope I can take that issue and solve it within this publication.

Some blogs I've found aimed at being vegan and a student that have been useful:

http://veganonthecheap.tumblr.com/

http://www.collegiatevegan.com/

http://urbanveganstudent.blogspot.co.uk/

To connect with this work and also to fulfill a personal project I'd like the challenge of creating a blog giving tips and advice for being at uni and wanting to be healthier in general, as for me its been quite a long progress in terms of mental and physical wellbeing, I feel like I could give advice and some honest useful tips that people could connect with. I think what could make mine stand out is the new nature of it and the fact I can connect it with a physical publication as well to reach more of an audience.

More informed research:

I want the tone to be a bit satritcal and have humour and not being too bold in the appearance and language.

I found some book covers that I liked the look of and wanted to resemble in the same tone.

These are some covers that brought me quite a lot of inspiration for the appearance of my book. I wanted a clever and satirical title and it to be highly visual, possibly with images or illustrations 

My first draft of the book used some photos that I had taken weren't strong and I wanted to have a more illustrative approach. With this in mind I carried on with the work but developed some vecor versions of the photos I had taken. 

First print:

My first print didn't turn out successfully as the pages were printed the wrong way as I hadn't set it up properly in a book format, and the images looked poor in the scale they were presented in.

To resolve this i tried again and changed the layout into a double page spread in the hopes of






Second Print:

My second print had successful elements but I didn't like the way the layout or the type used, I think the title works but there isn't much thats visually interesting about it. I wanted there to be a bit more colour and illustrative elements to this. I went on to develop some illustrations to better fit the asthetic and tone of the message I want to convey.









Final Print: 

Evaluation:

I'm happy with the development and change that I've been able to  make and I like the work I have produced. There have been some issues within the production and the physical making of the product such as the layout within indesign, printing digitally, the accuracy of cutting, the photo quality of the product and the content within it.

One of the things I would really like to improve on is the quality in how I use my photography, I'd like to improve my time management (although I have improved on this) I think its important that I become more engaged with the facilities and lessons and to improve my attendance overall, as when i have attended sessions and workshops they've greatly improved my interest and engagement with this project.

I wanted to move away from the vegan stereotype and create a lighthearted and friendly approach to the work and create an easy to read guide that is universally appealing and bright in appearance.