Tackling the brief
Taking this into consideration these techniques more informed development can be created.
An overview of the brief revealed different elements to keep in mind when starting to tackle the brief.
Researching the current campaigns and others can better inform the result and the
Research
Current interface of Quorn
Current campaign for world meat free day on the Quorn website
Social media - Quorn
Quorns online identity and presence evolves around health and food. Looking more into their ethics and their website its apparent theres a lot of environmental and health factors that they believe in.
Even though the core ethics of the company involve fighting a lot of different issues, there is not much talk of animal cruelty or welfare. Focusing on this or the environment could be good way to engage with an audience and make the brand more eye catching in terms of
creating a campaign.
Current campaign for quorn has been televised in the past, although arguably not strongly. Although it featured an athlete and responded to health, there was a lack of boldness, the campaign was memorable in some ways but there could of been a lot more information added.
Hello Fresh
This delivery system is one of many out there right now, the goal of the products/service to be there for convenience and save time whilst being healthy. Everything you need is provided in one package, giving the consumer an easy alternative and there is also the opportunity for encouragement of different foods and diets.
Peta - Vegan starter kit
This one is more specified to a particular audience. A free product which includes recipies and tips, ideally for someone thats new to choosing this diet or trying it as theres a lot of information.
Veganuary - Campaign
Recent campaign to come out. Encouraging the veganuary campaign.
These posters while not being particularly bold in their appearance, speak very loudly and give a very clear message.
This campaign isn't forceful within the image and language, it relies on the imagery a lot. The language is friendly and approachable, especially with the type choice with a more handmade feel. The message is strong and obvious.
Veganuary has gained in popularity in the month of January. the question in this rise in popularity could be related to the health awareness that January brings, it brings the opportunity.
Poster campaign that stood out. Uses type and image to convey message. Although the design is quite simple and minimal, the hand drawn elements make it stand out and the language. There is a balanced tone of informing and having seriousness and still light hearted, as well as this the colour choice in this poster series effectively stands out.
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