Studio Brief 01 - Responsive - YCN Brief - Ideas / Idea generation

Quorn's social media is focused on food, there is not much talk of activism or 'making a change' The tone of voice is very factual and to the point. 

Thoughts/Ideas

• More of a social media presence would make this campaign a lot more accessible
• Possibly a catchy hash tag 

(Initial ideas) 

Idea 1 

Delivery system

A recipe delivery system for free with ingredient and instructions on how to make meal - showing how easy it is to go meat free or possibly providing a coupon or discount in a certain shop. 
                                       

Idea 2

Poster campaign 

Evoking empathy to an audience. With facts, imagery ect.

"How can an audience be engaged/ informed with a poster campaign?" 

Platform : Supermarkets, health shops, street, 

Digital media how can an audience be informed with a digital campaign? 

Animation/media? connect with a short attention span of internet users, grab attention