Marcel Duchamp - Dada movement
Besides cubist, dadaist were the first to pioneer taking things of mass culture and positioning them as fine art pieces.
Uproar in the art world, this as a method in fine art and exploring meaning and representation, became a regular practice within art and visual culture.
This piece (left) Duchamp is interesting to us because this is taking common imagery, and changing it and reappropriating it, could be a comment on what institutes art.
Modernism in relation to design, principles, within fine art this dont apply and are open to experimentation.
Raoul Haussmann
(self-portrait)
Image created in the medium of collage.
Within the dada movement, there is a demonstration an anti-art sensibility, going against traditional art movements.
There was a number of people doing this in the 60's when Warhol release his art, Warhol however didn't have an issue with artists doing this.
Elaine Struevant - Marilyn Monroe
These artists weren't hated within the pop art movement, Andy Warhol approved of this imagery.
Appropriation can be a powerful technique and exercise in relation to taking something from mass culture and present it differently, creating a dialogue.
Appropriation in fine art
- To question authorship and authenticity
- To question what art is or can be
- To investigate process and making
- To question the value and meaning of mass culture.
Tracy Ma - Matter zine
uses appropriation in a massive way, collaborative zine, approach in cheap and playful typography using popular icons and imagery, exciting imagery, it shows how images can be used.
Zine takes images from all sorts, tackling the issue of political power.
(Using elements of collage as well as physical)
Cultural appropriation
How western societies, symbols or icons, races, using it for general popular use. Taking disregard of the origin of that culture.
Sanaa Hamid
Photography series addressing cultural appropriation and the ways in which its used within dress.
Parody
Banksy 'Kate'
comment on celebrity, the image is almost a template
Ad busters
Produced a number of anti adverts, poking fun and looking at the legitimacy of an ad, using type and image against the original.
How can something be gained in using the same means of communication in addressing a new message?
Sex Pistols "God Save the Queen" (1977)
Jamie Reid's approach has been taken as a template of what punk should look like. A shame that this is the only heart of punk, using a dadaist approach of expression and taking imagery.
Tracy Ma - Matter Zine
Pastiche
Pastiche contrasts parody.
Stranger Things (2015)
This typography has been inspired by Stephen King's novels typography.
Taking eighties characteristics and applying them to this within various elements.
In acknowledging, these various aspects of appropriation there can be more critical assessments of work created within the narrative of making a statement with an alternative method of communication.
For future reference, this awareness and various techniques will become informative depending on the desired narrative.
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