Monday, March 13, 2017

Studio brief 02 - Responsive - Collaboration practice - Monotype - Typography research

Exploration of typography
                                                                           

In response to the monotype brief and an established concept in solving it, there are various aspects of typing in which can better inform the desired outcome. 

In keeping with the consideration of using type, there are various different types to be considered and aspects of it, such as its appropriateness within the theme of the concept within aesthetics, form, meaning, ethics etc, in order to best represent a resolution to the best its ability. 

Gothic typography
                                                                           

Gothic typography appeared in the twelfth century. Originating from architectural style, which is seen within cathedrals from that period.

As a type of lettering (also known as black lettering and Fraktur) Gothic type was prominent within Europe for several centuries. 

There was a period were gothic font considered 'barbaric' for the new humanist era. Today the word 'gothic' is abbreviation goth, and the use of gothic typefaces, in general, is associated with anything in relation to macabre or anything relating to mid-1980's bands who used lots, of black leather, black mascara and wrote doteful lyrics about death and suicide. 

When a gothic font is used within contemporary graphic design it's actually used to signal opposition or transgressional activities. 

However, it is tempting to see the use of gothic letterforms in contemporary settings and having its origins in nazi propaganda. UK Punk bands have used this typography in order to shock, swastikas are something that would never be used in any modern design context but perhaps gothic type is a way of borrowing the taboo without directly using the imagery. 

(Research from graphic design: A user's manual)


Monotype Old English Text
                                                                           

A combination of the design attributes of both the medieval and Victorian era, mostly from the Textura forms presented, which were born during the Middle Ages, became quite fashionable again in the late 1800s. very legible for a Blackletter face. Appropriate for any application which calls for the look of stateliness and authority. 








Lucida Blackletter Regular

                                                                           

Lucida is suitable for books/text, documentation/business reports, posters, advertisement, multimedia.





Richie

                                                                           

The work of Czech type designer Oldřich Menhart (1897-1962). Menhart’s typefaces were primarily text designs with a strong personal calligraphic influence. Its hefty proportions and hand-hewn demeanour make for a design that makes big, bold, and singularly distinctive statements. Described as rugged, somewhat eccentric and playful script built on an obvious hand-drawn foundation.






DeVinne
                                                                           

(Published by linotype) This type is associated with Art Noveau. The font has clear bold strokes and a well-defined character, its stylistic and bold appearance makes it appropriate for headlines in magazines and newsletters. 

Used a lot within various signs. 










Runic 
                                                                           

Published by adobe, owned by monotype. Nineteenth-century wood type.  Described as being used "eccentric pieces where space is at a premium" 



Kino
                                                                           

Kino font was designed in 1930 by Martin Dovey for the Monotype Corporation. Heavy in weight with the letters clipped at the top and bottom, Kino is unique among display types. Display typefaces with triangular serifs are sometimes called Latins and Kino is referred to as a serifless Latin. Use Kino font sparingly in informal display situations."





















In all caps 
                                                                           










Monotype Lydian 
                                                                           

Lydian is an unusual sans serif face with strongly calligraphic letter shapes, originally cut by American Type Founders. The eye-catching nature of the Lydian font family has made it popular for use in magazines and advertising as well as in newspapers for headlines and introductions. The cursive has an even more marked pen-drawn structure.









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