Only - Studio talk

What is designing for screen?

How its changed in recent years?

Common misconceptions 

• You need to be able to code
• is not proper design 
• its boring 

                    

Its important

primary way of consuming a brand 

Its exciting 

Endless opportunity 
Fast paced (technology constantly evolving) 
constant evolving 

Phases

Phase 1
Research 

Phase 2 
Wireframing 

Phase 3
Desjgn 

Phase 4 
Front end 

                    

Lost village - festival

project started at the same time as the studio began, growth along side it.

Idea behind the festival is that its set in a place thats "lost in space and time"

alot of themes to nature and music, capturing the experience is important when coming to sell it.

Taking into consideration the branding - 

character based, fun, themes of nature, there a sense of it being a

Bring me the horizon 

campaign site - thats the spirit 

took into consideration the time not being spent - busy with music

modern and slick, doesn't need a lot added to it, minimal in design 

Helbers 

shoe branding - challenging when it comes to screen. 

Not as much room to play with the concept, kept simple. 

attention to detail

Luxury feel - minimal design 

Focus on the content, large scaled images, minimal text

BIMA

Digital answer to DN&AD - Encouraging young people to get involved with digital based design 

Old branding - messy, not relevant to the current time period

On creating an app:

Its a good idea when creating an app that it takes advantage of new technology. Otherwise there isnt much point to creating it.