Studio Brief 02 - Defining the brief - Design for screen

Question

How can a grocery shopping experience be a less stressful one for those with specific dietary needs/allergies?

Problem

If someone has a specific dietary need theres a lot of unnecessary time wasted looking at the back of food packaging for specific ingredients.

Objectives

Considering healthy eating how to make it more accessible to the general public
A clearer system with the use of technology innovation aiding in navigating around a shopping environment.

• More efficient 
• Clarity 

Target Audience 

• Smart phone users
• General public - food shoppers
• Those who are conscious of their food choices out of choice or allergy
• Parents - time consuming easier shopping experience   

Requirements

• Document ongoing development, keeping up to date with blogs showing research, development, production ect 
• Research that informs practice both primary and secondary.  

Deliverables

A fully thought out concept of an app

Considerations

How would you direct consumers to this product? How will people notice it? marketing 

What kind of interfaces related to food finding are available currently? What makes this different and how can that be shown

Consider how presentation can be clear to the audience 

Feedback

                      

Think about the experience - theres a lot of information to consider how can this be changed to be less stressful

Look at the external factors away from the screen, how can the environment effect the 

Efficiency 

How can the shopping experience be more efficient and be more at ease - A user profile that uses a trolley in store screen along with a mobile app.  

Possible speed Speed in shopping, scanned items can then be bought quickly, less queuing. 

Problem - no guarantee of bought items, items could be stolen. 

Limitations 

Trolley access screen not in every shop (like corner shops small), if theres no trolleys use the app the same way, trolley better for those without access to a smart phone on them or own one at all. 

Smaller shops might not have the budget or space (like a corner shop) app

Positives 

Faster shopping time - more convenient for busy lifestyle. 

Appeal to a wide audience 

An effective user experience make shopping less time consuming, giving clarity to the user encouraging healthier and more efficient choices in diet.

Healthier lifestyle be more accessible.

Negatives
                                    

Writing an effective brief 

Defining a problem allows more solutions to be explored? 

Multiple solutions to problems - for next session 
Needs to be easy to use if its accessible to the general public

Not limit the designer - not talk about the outcome specifically.

Consider people of different abilities such as disability - visual and hearing impairments and how that can be accommodated for effectively. 

Whats expected:


Looking for more than just considering aesthetic, the user experience to be the heart of the outcome. 

Bad experience written within a problem, 

Talk about how currently the user experience is like

Make audience specific

Consider the format it will be utilized.

Supporting resources:

• What supports your idea? 
• Put yourself in the clients shoes, what do you want from the designer?
• Think about research 
• Looking at work that achieves the goal well and ones that don't 

Purpose of writing a brief?

Allows the designer to be in depth with research. 

Blueprint of ideas

List of things to avoid - whats been done previously
Consider emotion more than aesthetic
What needs to be embedded in work (and why?)

Research

Broad, similar but not unrelated. Don't limit research. 

Observation of problems.