Monday, November 28, 2016

UX - The role of the graphic designer

 Talking about graphic design from an academic perspective.

Experience is subjective - 'we live through them or perform them' 

What are the qualities does an effective Graphic Designer?

Cultural and contextual knowledge 
  • Subcultures
  • Class
  • Trends
  • History 
  • Ideologies
  • branding 
  • lifestyle
Aesthetics

We recognize aesthetic as being culturally informed.

Subjectivity 

Aspects and theories of subjectivity play a pivotal role in the graphic design practice.

Certain facets of subjectivity of subjectivity inform an understanding of the individual experience. 

Meaningful incorporation 

Emphasis on the relevance of the user experience insights into informing design  strategy but calls for a better collaboration of design and user experience. 

In summary 

graphic design is user centered design practice Effective graphic designers strike a balance between aesthetic and function. 

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