Digital development
From the initial sketches created these are *
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| Outline of shape achieved in illustrator |
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| Outline of image created from referenced image |
Poster experiments
A few informed designs from awareness of Quorns use of colour and logo
Keeping in mind the target audience, the approach is neutral in its tone in consideration of the target audience.
Changed subject matter. Adaptable for different animals, making it more impactful.
Feedback
- Focus on the time frame and the potential in it
- Talk about environmental aspects/information
- Look at how social media can be used as promotion
- Detoxing
- The weirdness of meat
- Satisfaction of success
- Health focus
- Why just a day? maybe encouraging to take the challenge further
- Looking at other campaigns successes - movember, dry January
- How easy a day is.
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