In order to engage with a potential audience with a piece of design, this concept of a 'survival kit' box was created. Its simple concept of idea that involved the audience in participating in world meat free day.
The slogan seen inside the box being adaptable and possibly a unique aspect of each box with a different slogan or this lettering being the branding for the overall concept which invites users with the "lets do this" bringing excitement to the campaign while also being informative.
An idea of what could be in the 'survival kit' there are various pieces of material which can be used to better engage with the audience such as a tote, a recipie book to utilise the use of Quorn products while also promoting being meat free by providing information, also possibly the idea of a vegetarian / vegan snack as well as a few stickers saying "I went meat free" giving a sense of pride and achievement to the audience while also promoting the idea of being meat free, possibly sparking conversations, which could evoke some small change.
No comments:
Post a Comment