Studio brief 02 - Responsive - Collaborative practice - Development

By identifying the issue of the relationship between tattoos and the workplace and the perception they create this set of sketches and ideas lead to an outcome to be used within the animated outcome through testing and feedback from group members and peers.

Considerations 

What represents being a professional?

How can this be represented within a tattoo style?

Some ideas:

Focused on individual items which best represent being a professional or the qualities or skills that are involved in being seen as so. 

Initial rough sketches:

These sketches were done very quickly in the consideration of generating new ideas while doing so at a fast pace, a few emerging ideas came from doing this and various other considerations. 

Also looking at different professions that exist that require a professional mindset, something as conventional as a doctor profession being depicted in a tattoo could be an interesting outcome as 

More refined outcomes:

Briefcase vector image - illustrating the concept hence the lack of detail

Within this illustration depicting education, showing a qualified image could make the statement that the wearer of the tattoo is qualified despite having a tattoo. 

Group feedback 

These different images were shown to the rest of the group, they liked the idea of using clothing within the campaign as research revealed that clothing within the workplace was a much more important factor than tattoos, so to depict a piece of clothing on the body with an appropriate tagline could be interesting to explore further with specific subject matter such as a focus on a shirt or tie (something synonymous with businesses and professionalism)