Studio brief 01 - Responsive - YCN Quorn - Evaluation

In response to studio brief 01 I made sure to look at the variety of different competition briefs, the briefs that stood out to me were those that presented tasks which required ethical and sustainable outcomes. Quorn’s ‘World meat free day/ required a creative campaign to encourage the world to participate in ‘World Meat Free day’ as a deliverable. The brief presented different environmental and ethical facts within the brief, which were presented in order to be considered when completing the brief and creative awareness to participants. The impact of this campaign has factors which have huge negative effects in which the audience should have an awareness of within this campaign.

An aspect of the brief which was important to consider was the compassionate aspect of the campaign which was one of the requirements within the brief. In consideration of this I wanted to be thorough within my research regarding primary and secondary. Research was able to inform my individual understanding of other campaigns created within the same nature in order to create change and what impact they have made as well as the techniques considered. Informing my development, I made sure to gain a range of feedback in the effectiveness of the outcome and the impact it had with the various techniques presented and whether it was informative. Visually I developed a range of ideas to be considered to be engaging with an audience with also contextual considerations.