Studio brief 01 - Responsive - Substntial brief - Final development

Following feedback and engaging with using type more effectively in a more legible  and accessible way for an audience. 

Final development

This final development involved using sketches informed by previous digital developments. 






Adding colour

Quorn branding colours

First attempt at colour with more refined image. Its strong but the focus of the lettering might be lost. Feedback revealed the colours not quite fitting and distracting. 

Feedback 

The use of white and orange was recieved more positively as the green shadowing on this was took away some of the ledgibility. 

Further development

The Quorn colours have been limited to one colour. This is the most recognisable colour with quorns branding , creating immediate association with the products.

These finals images fit the requirements of the brief in what they represent. They have a friendly approach but are formal and truthful  in the information they create. Its accessible to any audience, not excluding any from the access of this message.

Empathy is used in this campaign, the tone of voice has been established with friendly language and visuals but stays formal.

Feedback 
                         

Do you think the tone and concept and tone is clear with these designs? 

•  "I think these ideas are strong in their concept as they illustrate the message clearly"
• "The tone of this is really nice, its different to normal campaigns about going meat free" 
• "I think this has friendly tone to it with the use of the type" 
• "The use of shape is effective and clearly illustrated the concept of the campaign" 
• Although I like the design I think there could been more seriousness to the campaign possibly with type or using fact" 

Would this design capture your attention to the campaign? Would you want to learn more?

• "I think the use of colour has been used well, its bright and I think that would definetly catch my attention"
• "Yes I think it would if I saw it out and about" 
• "Maybe, the colour is quite bright so I think I would but its also not that nice a colour so maybe that wouldn't catch my attention"

What would you change about this campaign?

• "Looking at different type used could be interesting and maybe using different kinds to add more interest" 

• "Possibly look at adding more to the illustrations around the image to create more interest?"

• "Maybe look at other type along with this type already created.