These various sketches of ideas have been informed by previous research with the motive of creating empathy within the outcome.
These initial sketches were a good form of idea generation, the quick nature in which they were created in allowed a lot of different ideas to emerge from this. Whats apparent is they revolve around animal imagery in the desire to create compassion within the campaign.
Developing these sketches further into digital developments would be the most appropriate next step in developing ideas.
More refined sketches
Exploring form with more conceptual illustrations and an emerging clearer concept.
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