Studio brief 02 - Responsive - Collaborative brief - Monotype - Independent research

The purpose of this allocated research is a combined effort of presenting 

Perceptions 

Focusing on tattoos globally and their perceptions within society. 

Workplace 

(From Huffington post & Forbes.com)

Within the workplace there are certain tattoo perceptions, its interesting to look at how perceptions are changing within that particular environment.  To at these various aspects of perceptions within the work place is essential to. 

According to Forbes "For the past few decades, it’s likely that coffeehouse Batista's and graphic designers would be adorned with tattoos or piercings" 

but now, it’s just as likely that the kindergarten teacher, bank manager, or real estate agent is sporting ink or a nose ring. 

Ellan Tong of media agency “I think it depends on the location of the tattoo and how easily it can be covered up. Girls with neck tattoos can just wear their hair down,” 

Data 

• 86% of young professionals didn't think that piercings and tattoos reduce the chance of getting
• Clothing was perceived as being a much more important factor in employment. 
• Heavily tattooed professionals felt their tattoos made them more accessible to younger co-workers.
• Nearly half of 26-40-year-olds (40%) and 36% of 18-25-year-olds have tattoos, and 22% of 26-40-year-olds and 30% of 18-25-year-olds have at least one body piercing, according to the Pew Research Centre.

Industry itself

(From forbes.com) 

• "They found that the older you are the less tolerant you become regarding tattoos"

• "Not surprisingly, people 18-25 were the most accepting of tattoos in the office with only 22% claiming they are inappropriate. That percentage jumps in each age group, maxing out at 63% of people age 60 and older finding tattoos objectionable at work."

• It's thought that within the UK around one in five people are thought to have a tattoo, and they're most popular among 30 to 39-year-olds

• Older people perceptions towards tattoos in the workplace and those attitudes are changing as Millennials start taking prominent positions in organisations.

                                                                                   

Survey responses - Quotes to be used within the campaign 

Storyboards of photography outcomes  

3 or 4 different types of models - diverse 

Tone of voice: uplifting, educational, diverse 

Audience: Anyone and everyone, opening minds to a wide range of people is the goal