Studio brief 01 - Leeds public spaces - Specific visual research

Visual research 

In order to be better informed of successful designs created there were various previously created designs which accurately illustrated the subject matter. 

These designs were looked at under the topic of presenting a location, they all vary in subject matter but relate in that they are presenting an event to the public, it was informative to look at these different designs and  look at how the type, image and layout had been considered to portray the intended location. 
                                                                                   

These various designs were explored early on within the idea generation process to gain a feel of what makes a successful outcome. By looking at these different events, there was a potential to be informative of what information is being presented and how its being presented to the audience, how the style informs the event and its effectiveness. 

Its very apparent that from the colour use, the type, composition and subject matter that this is representing a beer festival, the style uses retro elements within the colour and illustration. The medium is traditional print, this is made apparent from its appearance in layering and the application of colour. Its effective in that it conveys the tone of the event within its appearance and also is informative within its presentation and use of information. 

This poster's tone is immediately conveyed within its appearance, the colour choice is appropriate to the event in question, since its a charitable event and it also takes place in spring time the very pastel colours have been applied here and effectively convey the message of the print making it successful. The illustrative elements have also been considered to further illustrate the idea of spring time and also adds fluidity and a gentle tone of voice. 

 


This poster was interesting to look at as its very current and depicts the event and space accurately. Belgrave as location is very laid back, within its casual nature the design here is definitely appropriate. The illustrative elements connect to the space  well within the loose and casual style but also are also easily identifiable. This poster is evidence of a space being represented accurately within design and is noteworthy within understanding spaces and the art thats used to represent them. 


Informed research 

Following development there was a lack of 'excitement' to the work. wanting to make the opening of Mark's and spencer's first stall in Kirkgate a way of giving more excitement to the event within a print was to showcase the items which were sold within the print in a more apparent way. 

Although this doesn't convey an event, this was interesting to analyse and see the composition of the items and how each was given an individual space which made each item stand out which was noteworthy within being more effective with this outcome. 

 

This poster design was particularly interesting. It's simple within its concept but it illustrates the intended idea, all the items that are relevant to the event are on show and the tag line gets the viewer 'involved' with a bold and active phrase. 




Similarly this poster depicts different items, there is an interest and immediate association within these items which makes the poster more effective and eye catching as an outcome, the two tone colour scheme also adds to this boldness, the overlapping of the imagery provides an interesting composition which also creates an interesting and effective outcome. 

                                                                           

In order to better inform any design choices there was also the understand design within the context of the time period which the event took place.

These other posters were also informative within colour choices.






Whats apparent from the posters is that there is a strong decorative element with frame and decoration around the imagery and varied typography, of this was taken into consideration with the design choices.