There is variation in within the design while still having consistency with the typography, message and colour scheme, although there isn't a logo there is a hashtag to be interacted with. The 'brand' will be considered in the range of the distribution.
The heart within the poster and other possibly outcomes are a sort of logo as there is a common recognition of the message with this symbol and hopefully an association with the campaign itself.
Final outcome
All design choices combine what was successful within development have been applied to be more effective.
Its effective in that its informative in providing the location to where loose produce can be brought across leeds
The heart symbol is also used across the back to further push the brand and also make it easier to see the locations being provided.
Gill sans was used for the
(There are a few mistakes within the design. such as the names of the locations with spelling mistakes) Proving that there needed to be more consideration for proof reading.
In hindsight the colours should of been adaptable however there was a worry about it seeming like a different location to each colour (as each leaflet is associated with a different food) More feedback with this would informed this worry.
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