Studio brief 02 - Product range and distribution - Primary research - survey

In order to gain some better insight into already existing perceptions of the issue of food waste, this survey was conducted in order to get more specific results.


Posted on social media in order to reach as many people as possible, the research which addresses the age demographic of 16-24 buying the most food suggests that this was an appropriate platform. 

The amount of response from this was relatively good.

By no surprise, most participants eat the standard western diet, this was interesting to see but didn't really add any element to development other than interest, there was a possibility to address a specific group which fits a dietary need, since most of the population fit the standard diet (meat, dairy eggs) this group could be beneficial to address.

                                                                                        

By asking the question of what specifically people feel like they waste gives a better perspective on what foods can be better thought of and how they can be more utilised and not wasted.

Highlighting the aspect of money could be an effective aspect to consider in terms of an outcome. 

                                                                                        

Also not being aware of the different resources is another aspect to consider within the development of ideas.

                                                                                        

From this survey, it's apparent that most people don't pre-prepare meals. The downside to this survey is a number of people who took part, there's no real way of knowing the percentage of how many people actually pre-prepare meals, most who took part in this survey. Secondary research is helpful in gaining more insight into this. 

                                                                                        

Most people surveyed do buy tinned food on a regular basis. Buying tinned food is an effective way to avoid wasting food due to the expired dates on tinned food being known to last a long time. 

                                                                                        

Surprisingly this result doesn't quite fit the date found from other sources, there is a proven miscommunication between most buyers and the food they consume in terms of sell by dates and best buy and when food is OK to throw away. 

Its encouraging that these statistics show that most young people throw their food away when it is visibly out of date rather than whats printed on the packaging. This information isn't very relevant to development but was interesting to observe. 

                                                                                        

In summary - considerations  

From this there are obvious areas which to focus and address the issue of food waste.

The various ways in which food waste can be tackled was apparently not common knowledge amongst those who took part in the survey, although not specified, the platform this was posted on addresses a student audience which makes up most of the survey, suggesting that tackling the issue isn't common knowledge.