Studio brief 02 - Product, range and distribution - Development - Digital exploration

Furthering the idea from initial exploration and exploring the idea of representing food and veg in an informative but interesting manor in taking into consideration the target audience there various experimentations with implementing the colour choice and style into an effective and appropriate visual outcome which best represents the issue 

Explorations: 

The use fruit imagery is relevant to the research and the amount of excess of fruit and veg that is wasted. The different style and weight of type is used to emphasise the 'love' of fruit and veg that is being conveyed. 

Conveying a simple message as a stand alone print, the combination of type has been used to convey the word 'love' in a bolder tone' however it didn't convey anything engaging within its layout or general presentation. The heart has been used to give a better foreground to the lettering and convey clarity to the message and also give a better visual of the tone of the campaign. 

Experimenting with shape of fruit and changing the focus of the image but with the same concept and imagery with a change in colouring to test its effectiveness.

Same concept but testing the layout of whether symbol imagery can convey the same message than with the use of type. 

This imagery uses lettering and symbols to test its effectiveness. Having the prospect of saving money on the poster has been informed by the primary research that revealed most people would care about food waste if there was an issue with loosing money as well. 

Wanting to convey the local aspect of the campaign within the use of type, using digital type and the use of hand rendered to convey the message of being 'authentic' with buying form an alternative and local source and conveying this with unconventional type in order to make this point stand out more. 

This also looked at the aspect of being local and adding a way for the user to interact with "at your local market"The love aspect within the outcome was important to include to add to this as it creates a memorable symbol for the user and also sets the tone of the message

This uses the same considerations as the previous image. Both have a consistent application of type in order to make the imagery more memorable and consistent as a campaign.  'Loose local fresh' is to create a quick and memorable tagline, short and sweet. 

This outcome uses the same considerations but the composition is different and its more informative in actually taking part in resolving the issue by giving the viewer steps toward knowing more about this. 

This also focuses on the local and locational aspect of the considerations. Although it achieves the tone of the message there isn't enough information for it to be effective, its too vague to be used as an informative campaign. 

This a lot more informative as a solution. The information is provided but there is till illustrative elements which make the message clearer. There is more information but the outcome. 

This outcome explores the use and effectiveness of applying a pattern. 

Although this is bright and meets the tone. And its clear within the subject matter, the message is possibly not as  clear as it could be and seem ' busy' and the message could not be presented very clearly.

More refined outcomes: 

This is outcome is more for the purpose of a statement rather than being informative and possibly as an adaptable outcome. 

Feedback:  

• Make it associated with a location to get the point across. possibly include a map?

• Have more variations with outcomes (include more fruit and vegetables

• possibly make a space where students can interact with fresh produce more easily, like a stand or stall of some kind. 

More feedback:

Professional feedback from hungry sandwich club. They have an extensive and diverse portfolio which combines a wide variety of mediums. Gaining their insight was beneficial to better develop and refine the idea.

Considerations 

• The feedback on the design aspects were positive and had a strong aspect of 'fun' to the work however they suggested having a logo of some kind to make the campaign memorable.

• think about what makes people want to buy loose fruits and veg around leeds

• Make more informative to the intended audience

• Push the idea further onto a variety of platform to be more engaged with audience.