Studio brief 02 - Product, range and distribution - Distribution

                        

Video promotion for 'Love Loose Foods' campaign

                          

The video itself addresses the benefits of buying loose foods, with saving food and money. As well as the visuals being consistent with the 'branding' of the campaign, as well as addressing the intended target audience with the tone of voice within the design and light hearted nature and humour. 

In context

In order to best present the information to a young audience, the distribution of a social media campaign seemed like an appropriate method to do so. 

The promotional video is short and to the point. The opening line "wanna save money" is a casual introduction which has been used to grab the attention of the viewer. The colours are consistent with the printed media (totes, printed flyers and stickers) 

The online distribution is so implemented within the flyer aspect of the campaign with the hashtag #Loveloose there is the potential to communicate the issue within this when the hashtag is used and create a dialogue.