Studio brief 02 - Product, range and distribution - Initial development

Development in exploring  the idea of 'loose fruit and veg' as apposed to bulk buying in supermarkets.

By identifying the target audience there was an immediate need to create an interesting and engaging visuals.

Some initial visual explorations (used for the previous ideas) but under the same format and but with a different concept. 

This outcome is developed from the previous idea of preserving food by freezing it. Very rough concept. 

Initial exploration of the concept of loose fruits and veg with a quick sketch. 

Digital exploration 

Furthering the concept in order to be more engaging and relevant to the target audience. 

Trying different type and imagery for this outcome, very minimal exploration of the outcome, serves as a basis for further development.