Studio brief 02 - Product, range, and distribution - Distribution (2)

Considering the appropriate location to have the 'Love Loose'  campaign, advertising loose fruit and veg within a shop environment is appropriate to the issue matter.

By engaging with this location there is the opportunity for the  audience to be provided with this resource and make a change within their shopping habits by advertising the different locations where loose produce can be purchased.

The design is consistent with the branding of the campaign within the other mediums to make it as recognisable as possible with the campaign. The different colours allows shops to accurately advertise what is on sale, there is an adaptability to this with a range of different items which could be shown.